Your Own Pace: Adopting New Tools at the Speed Your People Can Absorb
Sam Frentzel-Beyme
Founder & CEO

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Speed of adoption is not a virtue. Fit is. The businesses that get lasting value from new tools are the ones that chose their own pace and could explain why.
Key Takeaways
Mandates and bans are both ways of avoiding the harder work of deciding what a tool is for.
Every team has an absorption rate, and pushing past it produces logins nobody uses.
The pace question is a leadership question, and the answer should come from your people and customers, not your vendors.
The Mandate Reflex
Two things happened this month that look like opposites. New York City's public schools banned generative AI for students through eighth grade, one rule for roughly a million children. Here at home, the University of Hawaiʻi launched a free, open course called Artificial Intelligence for Hawaiʻi. Twelve chapters, no login, built with input from people who study Hawaiian values and culture, open to anyone in the state.
A ban and an open door. But look at what they share. Both answer a question most institutions, and most businesses, have been avoiding: at what pace, and on whose terms, should we take on something new?
The reflex when a new capability arrives is to reach for a mandate. Everyone will use it by Q1. Or the mirror image: nobody touches it until legal signs off. Both feel decisive. Both skip the actual decision: what the thing is for, and how fast your people can take it on.
The mandate produces a spike of activity, a wave of half-learned tools, and six months later a quiet return to the old way of working. The ban produces a shadow practice where people use the tool anyway and never talk about it. Neither builds anything.
Absorption Rate
Every team has a rate at which it can absorb change without breaking something that matters. It is not the rate at which the tool can be installed. It depends on how much else is in motion, how much trust exists between the people, and how clearly everyone understands why the change is happening.
You know this rate intuitively for your customers. You would not change your pricing, your product line, and your brand in the same month, because they can only absorb so much before they stop paying attention. You extend that courtesy to the people who pay you. Extend it to the people who work for you.
The UH course is interesting because it does not force a rate. It is self-paced, open, and free. It assumes a shop owner in Hilo and a state office in Honolulu will move at different speeds and that both can be right. You make the same choice every time you introduce something new to a team.
Rushing past the absorption rate has a signature. Adoption looks good for a month. Then usage hollows out, the loudest early adopter becomes the only user, and the tool becomes a line item nobody wants to cancel. If you have a subscription like that today, you know the feeling.
Purpose Before Tools
The most useful question to ask of any new technology is not "should we use it" but "to what end, and under what conditions." It forces you to name the outcome before you pick the instrument, which a mandate never does.
For a growing business, the outcomes that matter have not changed. You want more of the right customers, you want the ones you have to stay, and you want your people spending their time on things only people can do: listening, deciding, and caring about the result. A tool earns its place by serving one of those. It does not earn its place by being new.
Start with the human hours. Where does your team spend time that no customer would miss? The report nobody reads, the reformatting, the copying between systems. That is where a tool belongs first, and the payoff is not efficiency for its own sake. It is the hour that moves from the spreadsheet to the phone call with the customer who was about to leave.
If you cannot draw a line from a tool to a person having more time for other people, postpone it. Not forever. Just until you can draw the line.
The Pace Check
Run this with your team before the next tool comes in the door. It takes an hour, for a team of three or thirty.
Ask everyone to list what is already changing this quarter. New hire, new system, new client. If the list is long, your absorption rate is spoken for, and the right move is to wait.
Ask what the tool is for, in one sentence, in terms of a customer or a person on the team. If the sentence needs the tool's name to make sense, it is not a purpose yet.
Ask who will be accountable for what the tool does. One name. If no one wants it, the team is telling you something.
Ask who is training whom. If the plan is that everyone figures it out alone, the tool will belong to the person who is ahead and no one else.
Ask what you will stop doing. New capability without a subtraction is just more.
Then set a pace you can defend out loud. "One flow, one owner, one month, and we decide together whether to widen it" is a plan. "We are all in on AI" is a mood.
From Insight to Action
Pick one process, not one tool. Find where hours go and no customer would notice, and start there.
Assign one owner before anything is installed. Their job is to say, out loud, what it is for and whether it is working.
Set a review date and honor it. A month is usually right. Decide together whether to widen, hold, or stop.
Send someone to learn first. If you are in Hawaiʻi, the UH course is free and open. One person going deep beats everyone going shallow.
Move every saved hour toward a customer. Track that, not the adoption rate.
Write down the pace you chose and why. When the next vendor tells you that you are behind, you will have an answer that is yours.
A company that adopts at the vendor's pace defaults to tools nobody uses. A company that adopts at its people's pace defaults to habits that hold.



