Overview

The Mark Foundation for Cancer Research funds groundbreaking science across all cancer types through grants to individual investigators and multi-disciplinary teams, as well as venture investment in early-stage companies.

Problem

The Mark Foundation wanted to forge a stronger brand that would better serve the organization’s bottom line: supporting game-changing cancer research?

Solution

With a brand strategy-driven approach, we worked with the client to rethink their role as simply a grant funding mechanism to one of cultural touchstone. Based on interviews with key stakeholders and a deep analysis of the space, we created a brand platform that emphasized value propositions for specific audience segments and wove them together with a common aspiration.